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La Cuerba at Photo Vogue Festival

La Cuerba at Photo Vogue Festival

on Nov 22, 2016 in News | 0 comments

Photography is one of the essences of Vogue Italy: the magazine for over 50 years  recorded the evolutions and revolutions of costume through the images with a formula created by the genius of the founders, redefined in the course of continuous aesthetic metamorphosis  of a new alchemy to bring in every shot  a story. The storytellers that make current this history, even as far away in time, are the masters of photographic lens, which documented women’s empowerment and socio-cultural changes through the years creating entire iconographic universes. Vogue Italy has raised the marriage of fashion and excellent photography to the level of art, and this awareness of their DNA has made the natural decision to found the first international festival entirely dedicated to fashion photography and tied to an authoritative fashion magazine. From 22 to 26 November 2016 will involve the entire Milan city through meetings, conferences and exhibitions, creating a system of the most important events of photography produced by the best in the most prestigious galleries and exhibition spaces in Milan, establishing itself as a privileged meeting point between the public and key industry figures that will give the opportunity to explore inside a world usually perceived as closed and inaccessible. As it could not be otherwise, La Cuerba is part of this event, creating a space of the Cuerba Universe to delight the general public. Join us in this adventure. Be Cuerba.       Photo Vogue Festival official site Share this:ShareClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on Google+ (Opens in new window)Click to share on Pinterest (Opens in new window)Click to share on Tumblr (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to print (Opens in new window)Click to email this to a friend (Opens in new...

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AQUA the Sounds of Rome

AQUA the Sounds of Rome

on Oct 8, 2016 in News | 0 comments

Rome, the Eternal City. Roma Caput Mundi. Roma Aqua Vitae. Imperial Rome, Renaissance Rome, the Rome of aesthetics and art. There are as many Rome as people who have watched enraptured the sheer beauty of this city. In its streets inhabit the shadows of Cesar and the Borgia. In its cobbled streets we can hear the echoes of Anita Ekberg and Mastroianni, the presence of Audrey Hepburn intuits around every corner, and the fountains of Rome are the soundtrack of this unique citá. Because Rome is the place with more fountains, fontanelle and fontane, around the world, some are colossal -as Trevi Fountain or Four Rivers Fountain-, other are modest like the Babuino or Fountain of Facchino-, but all special with its own personality. La Cuerba pays homage to Rome and its sounds in this beautiful short film directed by Aldo Ferradás: AQUA     For Romans, water was considered a gift from the gods and each of the sources was under the patronage of a nymph. Roman engineering at the time distributed water throughout the city, ensuring consumption and hygiene. Today, the fountains of Rome are presented as small monuments to admire, erected by some of the most important architects of the Italian Baroque, and gracing our walks. A goccia a goccia s’incava la pietra, they say the Romans. They know about the persistence of water, aqua, they conceive life as a liquid course that fits transforming all around. Aqua profunda est quieta, “still waters run deep” the ancients whisper to us from their wet graves, the water that cure is also the water that kills. Here’s the secret of its success. Rome has flowed as the water, dropwise from Luperca’s milk -the she-wolf that fed Romulus and Remus- infusing her spirit into every stone of this city-museum. Wisdom flowing through time and water. Because all roads lead to Rome and Rome, like water, is an essential place.   Roma official webpage.   Share this:ShareClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on Google+ (Opens in new window)Click to share on Pinterest (Opens in new window)Click to share on Tumblr (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on LinkedIn (Opens in new window)Click...

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Another Mille Miglia

Another Mille Miglia

on Mar 7, 2016 in News | 0 comments

« The Mille Miglia has taught Italians to make cars because, with the road “nonsense” it used to propose, the car industry has been forced to study cars capable of passing such a demanding test». Enzo Ferrari Another year La Cuerba will be present at the best car race of all time, the italian Mille Miglie, described by Enzo Ferrari as “the only travelling museum in the world”. After a difficult selection phase assessing 663 requests from 40 countries, an official list of 440 starters, representing 36 nations from five continents, was drawn up. Following an intense selection process, with the application of strict quality criteria, the Selection Committee has finally revealed the list of vehicles accepted, all of which are of high historic and sporting significance and are of excellent quality. These 440 masterpieces of design and mechanics, constructed before 1957, will take part in this automobile event without precedent, covering approximately 1.800 km over Italian roads. The event will be even more fascinating with the participation of the remaining 150 automobiles – manufactured after 1958 – taking part in the “Ferrari Tribute to Mille Miglia” and the “Mercedes-Benz Mille Miglia Challenge”, reserved for the more modern vehicles made by the two manufacturing houses. As has now become a tradition, the Ferrari Tribute to Mille Miglia will precede the competition of vintage cars, sharing in almost the entire route of the historical re-enactment, maintaining the rules and the classic regularity race formula. The Mille Miglia route varies slightly from the 2015 edition: there is a great expectation for the race which passes through the historical centres of the most fascinating towns in Italy. The thirty fourth edition of Mille Miglia, the most famous road race of all time, will be held from Thursday 19 to Sunday 22 May 2016. The date, in keeping with tradition, is one week before the Monaco Formula One Grand Prix. With its ability to merge tradition, innovation, creativity, elegance, beautiful landscapes and the lifestyle found in our country, Mille Miglia will continue, also in 2016, to be a symbol of Italian excellence in the world.     All pictures Copyright Mille Miglia http://www.1000miglia.it/   Share this:ShareClick to share on Facebook (Opens in new window)Click to share on...

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Pop Up Christmas!

Pop Up Christmas!

on Nov 23, 2015 in News | 0 comments

Another year, Christmas is already here. The air is filled with colors and sounds and smiles and good wishes. Another year, La Cuerba’s Pop Up Store is again in Majadahonda, Madrid, at the Gran Plaza 2 Shopping Mall. There you will find all our products in exotic skins, and our best accessories.     Come to the Gran Plaza 2 Shopping Mall. You can find us on the first floor, between Guess and the Apple Store, and share with us the spirit of Christmas.   http://www.centrocomercialgranplaza2.com/   Share this:ShareClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on Google+ (Opens in new window)Click to share on Pinterest (Opens in new window)Click to share on Tumblr (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to print (Opens in new window)Click to email this to a friend (Opens in new...

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La Cuerba at the Italian Mille Miglia

La Cuerba at the Italian Mille Miglia

on May 10, 2015 in News | 0 comments

The Mille Miglia was born from the brilliant idea of four passionate: Renzo Castegneto, Giuseppe Mazzotti, Ajmo Maggi and Giovanni Canestrini. The day before Christmas, 1926, the four spoke about the crisis of racing; they concluded that only a new and renowned race could change the situation. One of them put on the table a map and drew a hypothetical tour following the main roads of the time, came from Brescia to Rome and back down again to the departure city. It was 1600 kilometers of mountain roads and fast straight lines through the plains. Mazzotti was who launched the proposal to call the new race “Mille Miglia”, and in just three months, the organizers launched the first edition of the race. Mille Miglia,  the test car par excellence and one of the competitions most loved by Italians,  the race that pass close to home, or very few kilometers away, which allowed people to be with their idols at wheel. The March 27, 1927, a total of 77 vehicles and 134 men came from Brescia. The couple Minoia-Morandi at the wheel of Osca Maserati won the first race. The public success was such that the Italian regime endorsed the race, ruling that it had to go in its own right in the official calendar of the Italian competitions. From 1928, the most important Italian car manufacturers with their best drivers participated in the Mille Miglia since today. “All over the world the Mille Miglia image evokes boldness, loyal sport rivalry, legend, beauty and – most important thing – tradition of hospitality and charm of our city and our country“, so declared Brescia Automobile Club‘s President Piergiorgio Vittorini. Mille Miglia is more than race cars, pilots, winners and losers. Mille Miglia is part of Italian lifestyle and its effects extend all over Italy down up to Sicily. In the 2015 edition, the 438 cars at the start of the Mille Miglia belong to 67 different brands, and they come from 38 different countries , from all continents, a record never achieved previously , confirming the international fame of the Mille Miglia. Another year, La Cuerba is proud to attend the most glamorous car race in the world, and a show with all the Italian style. http://www.1000miglia.it/   Share this:ShareClick to...

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